Teto is the son of the millionaire Teodoro, better known as "The Tomato King". The young man, who will soon inherit his father's triumphant company, works undercover in it to test its quality. Everything changes when he meets Paula, a restless and determined young woman who wants to become a doctor and who wants to become independent. Fearful of the reaction he might have to knowing his roots, he decides to invent his past to make him think that he has humble origins.